Understand users, what they want, and need plus any barriers they have.
Define the Business, UX and Project goals and requirements.
Design concepts and create low-fidelity prototypes of the proposed designs.
Validate with users, validate with development, validate with the business.
Design all user flows, states, including error conditions. Create/update the style guide.
Create supporting material such as training and help text.
Case Studies – Experience Design
GreggsRead moreRead more
As part of a major SAP ERP implementation for “Food on the Go” retailer Greggs, Keytree UX team designed and jointly developed an easy to use interface for busy shop-based staff.
The effect of a poorly designed interface is that it becomes time consuming and cumbersome and frustrating for the employees. The UX researcher carried out various contextual studies around the UK and brought these learning back to the Greggs team. This was followed by various design sprints to create a till-based application that eliminated complexity and maximised accuracy and face-time.
The initiative has been extremely positive and was a crucial component in being able to both successfully and swiftly rollout SAP to over 1,800 shops with immediate uptake and no downtime.
National GridRead moreRead more
National Grid wanted to improve the experience for customers requesting a new gas supply or a change to their existing supply. Keytree transformed the customer journey by working closely with all stakeholders who contributed ideas for the development of the website, running requirements gathering workshops to understand all business needs. A follow-up workshop with the same stakeholders defined target audiences, critical tasks and customer journey mapping for each user type.
The UX team then created a new website to allow customers to manage applications and a new web front end for employees to view and manage work, with changes based on the customer’s perspective rather than on internal delivery processes.
The customer application process provides a significantly simplified journey, only asking relevant questions during each step of the process and now allows customers to upload documents to their account and track the progress of their job without the need to call the contact centre.
ARMRead moreRead more
The Keytree User Experience team traveled to ARM offices located in Shanghai, Japan, US and the UK, and visited sales teams in multiple locations to complete user research. Once the findings were presented to ARM stakeholders, Keytree started the interaction design process and began to iterate prototypes.
These designs were produced from technology agnostic gatherings, which marked the start of the agile approach undertaken to deliver the project and were also used to develop the concept for the user-centric design of the solution. During the UX research and design process, Keytree identified existing data and functional process improvements that could be deployed in the system to suggest products.
Deal Evaluator recommends products in a structured way so when a product is selected the system offers a range of solutions based on the market segment they are selling into with rankings available for each.