Greggs’ Breakfast Club Programme provides a nutritious breakfast to close to 28,000 under privileged school children daily – with over five million breakfasts served each year. Currently, there are more than 450 clubs in schools across the UK and Keytree is one of many organisations that support the charity, meaning many primary school children get the healthy start to the day they need and might not otherwise receive.

The first breakfast club was established in 1999 as part of a Greggs Business in the Community event in response to growing concerns that children were attending school without having any breakfast. The initiative provides every school with fresh bread from their nearest Greggs shop, and a grant to support start-up and ongoing costs for milk, cereals and anything else required.


“The Greggs team are close friends and clients of Keytree and once we heard from them about the great work they are doing in schools across the UK we were keen to be involved. It is humbling to be a part of this initiative and we would recommend any company who isn’t already participating to get involved immediately.”

James Woodhouse – Chief Operating Officer at Keytree

Supporting the community

Keytree is proud to be sponsoring St James the Great Academy in East Malling, Kent and Bramston Village Primary School located in Washington, Tyne and Wear. To show our support, James Woodhouse, Chief Operating Officer, Mark Williment, Head of Technology and Gareth Walkersmith, Senior Developer represented Keytree and recently jumped in to meet the children and help serve an early morning meal at St James the Great Academy.

James has been heavily involved with the programme since Keytree signed up two years ago. He said: “The Greggs team are close friends and clients of Keytree and once we heard from them about the great work they are doing in schools across the UK we were keen to be involved. It is humbling to be a part of this initiative and we would recommend any company who isn’t already participating to get involved immediately.”

Keytree staff at Greggs Breakfast Club

It’s vitally important for people of any age to start the day with a substantial meal, but for young people, the impact of having breakfast can determine their learning capabilities and help improve daily interactions, according to the Centre for Evaluation and Monitoring at Durham University. An evaluation of the Greggs Breakfast Club Programme uncovered key benefits including:

  • Improved health and nutrition
  • Improved attendance and punctuality
  • Children are able to socialise and make friends
  • Children have better relations with school staff
  • Children are able to concentrate better, and results are improved
logo Greggs Breakfast Club

Feedback from schools informed the Greggs Foundation that they like the flexibility of the model, allowing them to tailor their club to suit the needs of the children that attend.

To learn more or sign up go to www.greggsfoundation.org.uk/breakfast-clubs

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