The Keytree team believe in supporting the surrounding community and charity work as much as possible and in recent years have been keen supporters of London based Plan Zheroes and the Greggs Breakfast Club Programme, as well as working closely with Meningitis Research Foundation.

Meningitis Research Foundation

Meningitis Research Foundation (MRF) is a leading UK and international charity working to defeat meningitis and septicaemia wherever they exist. Meningitis and neonatal sepsis are the second largest infectious killers of children under five and although there has been some success in tackling these diseases, progress still lags behind other infectious diseases. Meningitis strikes quickly and can affect anyone of any age.

MRF engaged Keytree to produce a digital platform that would display a clear picture of meningitis incidence using the best available national and global estimates and data. The key objective of the project was to produce an engaging Meningitis Progress Tracker dashboard that would present, in an easy to digest way, the global burden of meningitis and neonatal sepsis for children under five. The collaboration also provided MRF with access to a tool that allowed comparison between multiple data sources. Following an agile process over 12 weeks the solution set is now successfully live and productive.

Tim Kyle, Managing Director at Keytree commented: “We are proud to be able to use our expertise to support the MRF team in their tireless and immensely valuable work, to tackle meningitis around the world. The positive impact they have on people and communities across the globe is truly humbling.”


“The Meningitis Progress Tracker has exceeded all of our expectations. Keytree worked within our timeframe and budget to deliver everything we asked for and a lot more. We have shown it to some of our stakeholders who have been genuinely amazed by what has been achieved.”

Vinny Smith – CEO at MRF

Plan Zheroes

Based in Central London, Plan Zheroes is a social network that helps to build relationships between food businesses and charities to simplify the process of donating surplus food. The charity recruit’s volunteers, who collect and distribute unwanted food from restaurants, supermarkets, bakeries or any outlet at the close of business.

Pro bono work completed for Plan Zheroes, the registered charity aiming to reduce food poverty, has become an integral part of its success. The design and delivery of an interactive service – the Zheroes mobile responsive platform – has revolutionised their goal of ensuring food waste is reduced, and no one has to live in food poverty. Communication is quick and simple, and food reaches those in need safely and conveniently.

When a business has surplus food to donate, they upload their information online. Nearby charities, who are registered with the service are notified and can claim it online. If needed, volunteers and local transporters then get involved in moving the food – these wonderful individuals need to be dedicated, as this will potentially be at very short notice. Communication is quick and simple, and food reaches those in need safely and conveniently.

The scheme was the brainchild of co-founder Lottie Henley, who had the idea but did not know how it would look or work in reality. Keytree has supported Lottie’s dream for more than three years, and we work very closely with Plan Zheroes, providing upgrades and improvements to the platform and meet on a regular basis with the Zheroes Operational team.


“Keytree is an excellent example of how companies can use their skills and expertise for social good.”

Laura Hopper – CEO at Plan Zheroes

To get a more in-depth view of our work with Plan Zheroes – take a look at our case study section.

Read the Case Study Plan Zheroes website

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The Greggs Foundation Breakfast Club

Greggs’ Breakfast Club Programme provides a nutritious breakfast to close to 28,000 under privileged school children daily – with over five million breakfasts served each year. Currently, there are more than 450 clubs in schools across the UK and Keytree is proud to be sponsoring St James the Great Academy in East Malling, Kent and Bramston Village Primary School located in Washington, Tyne and Wear, helping primary school children get the healthy start to the day they need and might not otherwise receive.

The first breakfast club was established in 1999 as part of a Greggs Business in the Community event in response to growing concerns that children were attending school without having any breakfast. The initiative provides every school with fresh bread from their nearest Greggs shop, and a grant to support start-up and ongoing costs for milk, cereals and anything else required.

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Supporting the community

It’s vitally important for people of any age to start the day with a substantial meal, but for young people, the impact of having breakfast can determine their learning capabilities and help improve daily interactions, according to the Centre for Evaluation and Monitoring at Durham University. An evaluation of the Greggs Breakfast Club Programme uncovered key benefits including:

  • Improved health and nutrition
  • Improved attendance and punctuality
  • Children are able to socialise and make friends
  • Children have better relations with school staff
  • Children are able to concentrate better, and results are improved

Feedback from schools informed the Greggs Foundation that they like the flexibility of the model, allowing them to tailor their club to suit the needs of the children that attend.

To learn more or sign up go to www.greggsfoundation.org.uk/breakfast-clubs